What's a better cup actually worth?
Put in your own numbers. We'll show you what the switch costs in cups, what it earns back at the till, and what you keep. No email needed to see the answer.
Switching costs you $5,460 more in cups and earns you $13,377 more in revenue. You keep $7,917.
Based on 91,000 cups a year and 98% of customers accepting the increase. Before tax and delivery.
| Per cup | Now | With Cup Casa |
|---|---|---|
| Cup cost | $0.14 | $0.20 |
| Drink price | $5.75 | $5.90 |
| Margin change | — | +$0.09 |
We asked 167 people on Victoria's Inner Harbourwhether they'd pay $0.15 more for a coffee.
- 87%yes, for no microplastics
- 90%yes, for home compostable
- 98%yes, for both
167 coffee drinkers, street survey, Victoria Inner Harbour, summer 2026. Respondents were asked in person; interview videos are on our Instagram. Watch the interviews →
We didn't model this. We asked.
Most suppliers will tell you customers care about sustainability. We spent a few days on the Inner Harbour asking 167 coffee drinkers a single question, and 163 of them said yes. The calculator uses that measured figure, never a rounder, friendlier one.
What the numbers assume
- Cup prices are our live list prices, before tax and delivery.
- Revenue assumes customers keep buying at the higher price, at the rate we measured.
- Nothing here models labour, waste or your drink mix — it's cups and price only.
- If the honest answer is a loss, we show you the loss.
Want it checked against your actual invoices? Send them overand we'll do it with you.